It takes more than the MLS and Flyers: Improving your marketing image

By Steve Rosenbaum | April 15, 2008

One of the things I love about ActiveRain is seeing all the creative ways that real estate professionals market themselves and their clients’s homes.Marketing is in my blood… It always has been. I created and sold a board game, promoting my business nationwide, while just a teenager. Now, 25 (or so!) years later, I’m still at it; helping my clients learn the powerful strategies that make people want to buy from them, instead of the competition.
improve your real estate marketing image
That’s why I cringe when I think of the traditional notions about real estate marketing. Putting a home on the MLS, a sign in the yard, flyers in the info box, and a small ad in the paper is not marketing… It is the price of admission. You get to be in the game when you do those things.

But the people winning the game in today’s tough market, and getting their homes sold, are the ones that put the time and effort into developing new skills. New skills like blogging, using video, search engine optimization and more.

Last year, I sold my home in less than 3 weeks. I know some people sell homes quicker, but I’m pretty happy with my results. I never doubted for a moment that I would sell it in 3 weeks. The reason why is because I had a marketing strategy that created awareness for my home… and then engaged my prospects in a follow up campaign consisting of emails, blog posts, video messages and culminating in a huge event (like an open house). We packed the home with 35 prospects, received 2 offers and were able to negotiate a great price.

Done, sold, closed… all within a total of 6 weeks.

The formula is simple:

  • Create Awareness
  • Capture Contact Information
  • Build Rapport With Your Prospects
  • Ask For Feedback

These steps will help you find and address your prospects needs and position your home (or your clients’ homes) as the one and only solution.

Being here on ActiveRain, already elevates you above yesterday’s agents. Challenge yourself today to try something new and different (I know Bob Stewart is still waiting for that Flip Video interview with a school principal!)

Learn how to use videos in your blog and real estate marketing

Topics: ActiveRain, Blogging, Creative Real Estate | No Comments »

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