By Steve Rosenbaum | March 27, 2008
Once again, Austin, Tx, is a favorite destination for people migrating from other states. Dallas-Fort Worth, Houston, and San Antonio also landed in the top ten.
“People are running away from unaffordable housing, from the economic slowdown,” said Karl Eschbach, a state demographer in Texas. “I would expect Texas to stay at the top of a slowing game.”
With scores of people arriving into our city, it’s important that you position yourself so that they easily find you when doing their research. Here are seven things you can do to capture new clients relocating to Austin
- Pick a Niche, Become and Expert - The market is full of agents, but how many of them are “Experts”. Pick something you’re passionate about, and market yourself as the authority on the subject (of course, you do have to know what you’re talking about!) You can be an expert on “Living on the Lake”, Corporate Relocation, Dell, UT, Medical, Hiking and Biking, Green Building…
- Search Engine Optimizaion - SEO is much easier when you market yourself as an expert. Do your keyword research on your field of choice and add the word “Austin” to your keywords. You can also select only to advertise on Google in our geographic area. Both these strategies will help you achieve top rankings easier than promoting yourself simply as a real estate agent… Lots of people are doing that.
- Blogging - People love Blogs, and so do search engines. Use your keywords in your blog title and also in your posts. I recently received #1 rankings on Google in less than 30 minutes after posting a blog post! (Yes, It can be done and I’ll demonstrate that on a future post!) 20 years ago, I did research on Compuserve before moving to Savannah, GA. Obviously the web is much more prevalent and has much more information today.
- Write Articles - Another strategy to position yourself as the expert and get the search engines to fall in love with you. Make sure to use your keywords in the headline and sprinkled throughout the article. Make an offer in the Bio section that brings people to your squeeze page and captures their email address so you can follow up with an autoresponder, for instance “7 Great Places to Hike and Bike When you Relocate to Austin”
- Post Videos - Break out your camera and shoot these beautiful surroundings. Post your videos on YouTube and include a call to action at the end of your video that drives people to your squeeze page.
- Take out a Toll Free Number - People still like to use the phone. They’re cheap and it’s easy to put up a message that drives people to your blog 24/7. Follow it up with a free DVD offer (all they pay is shipping) that tells all about relocating to Austin (and of course all about your services and your areas of expertise!)
- Network and promote - Where do people go when they come to town? They go to new jobs, churches, temples and other places of worship. Welcome Wagon, Chamber of Commerce, Hair Salons, Rudy’s for Breakfast Tacos! Get to know people at all these places and let them know that you specialize in helping people relocating from other areas.
Any of these strategies will help people find you while they’re researching their relocation. But if you do them all, you will position yourself as the expert! Watch the leads pour in!
Tags: Blogging, sell own home, Creative Real Estate, BigBadHomeSale, Blog, assist to sell
Topics: Blogging, Creative Real Estate, Internet Marketing Secrets | Give Your Two Cents »
By Steve Rosenbaum | March 25, 2008
Congrats to Joe Vitale and Craig Perrine! Their book new book Inspired Marketing has crashed through the Amazon Top 100 all the way to number 62 in it’s very first day… Making it a certified Amazon Best Seller.
As my readers know, I am very proud of this book, having contributed our story to the project and even having my testimonial (Steve Rosenbaum, www.bigbadhomesale.com) in the front. You’ll even be able to read our story in the InspiredMarketing.com member area that launches Friday.
P.S. You can get a free 30 membership to inspiredmarketing.com plus many other unannounced bonuses at the launch pad.
Tags: sell own home, Creative Real Estate, assist to sell, Blogging, BigBadHomeSale, Blog
Topics: Big Bad Home Sale Publicity, Guests, Internet Marketing Secrets | Give Your Two Cents »
By Steve Rosenbaum | March 24, 2008
“Inspired Marketing,” a book written by two very dear friends, Craig Perrine and Joe Vitale, is launching today. Please join me in helping “Inspired Marketing” become a number 1 Amazon best seller, right now.
I’ll tell you how you can help in a moment, but first let me explain why this book is so important, and what it can do for you.
Many of you know Joe Vitale. He has written dozens of best selling books such as “The Attractor Factor” and “Hypnotic Writing”. He is also one of the featured experts in the mega best-selling book and DVD “The Secret”. You have probably seen him on TV on Larry King and Donnie Deutsch. Craig Perrine is part of Joe’s mastermind
group and a masterful and highly sought-after business builder…
He is also my personal mentor.
Read the rest of this entry »
Tags: assist to sell, Blog, Blogging, Creative Real Estate, BigBadHomeSale, sell own home
Topics: Big Bad Home Sale Publicity, Creative Real Estate, Guests, Internet Marketing Secrets | Give Your Two Cents »
By Steve Rosenbaum | March 22, 2008
Clients pay me top dollar to create marketing strategies that attract more business for them. But truthfully, I’d much rather teach somebody new skills, than do the work for them.
That’s why I want to share with you my absolute favorite internet marketing event. Watch this video and you’ll see exactly what I’m talking about.
This April will mark the third time I’ve attended Armand Morins Big Seminar. Last year I generated over $250,000 in revenue within the first 6 weeks. In fact, the principles l Iearned were a big influence on our entire BigBadHomeSale.com business model that was written about in the Wall Street Journal online and also the Austin Business Journal. So mark your calendar now, and meet me in Atlanta for Armand Morins Big Seminar 11
Topics: Blogging, Creative Real Estate, Home Selling Tips, Internet Marketing Secrets | Give Your Two Cents »
By Steve Rosenbaum | March 11, 2008
There’s a secret society of internet marketers. A small group of powerful web entrepreneurs that have their fingers on the pulse of how business is conducted on the web.
They know how to exponentially grow their web presence. How to come up first on google. How to drive more traffic to their sites. Most importantly, they know how to command clients and prospects to take action, buy their products and services.
For them, Web 2.0 happened 7 years ago! They’ve been blogging, using video, social networks and all that kind of stuff for eons.
I know, because I’m one of them. I used these innovative, yet tried and true marketing tactics, to sell my home last summer… even in a very lousy real estate market.
Now I teach businesses how to get themselves noticed. How to set themselves apart from the competition, so that prospects find them first. And how to differentiate their services so that they never, never, NEVER have to discount their prices.
Hundreds of thousands of people call themselves webmarketers, but only a few hundered can actually call themselves members of our group. If you’ve never heard of Armand Morin’s Big Seminar XI, you have to check it out now. We have learned more about internet marketing and made more money by attending these seminars that any other event.
I will be there and hope you join me.
Topics: Creative Real Estate, Internet Marketing Secrets | Give Your Two Cents »
By Steve Rosenbaum | March 10, 2008
You all know Joe Vitale from the mega bestselling book and DVD “The Secret”. Joe is also one of the all time great marketing experts and author of dozens of books such as The Attractor Factor and Hypnotic Writing.
The Big Bad Home Sale is proud to be part of Joe Vitale’s and Craig Perrine’s Inspired Marketing project (I’m told we are featured in the member area that complements their new book, Inspired Marketing).
Joe and Craig gave us an advance copy of the book to review a little while ago. We LOVED it. These are the kind of stories that actually inspired us to sell our home even in an absolutley brutal real estate market
If you’re tired of getting kicked in the head and are ready to take control of the sale of your home, you will want to read the great lessons in Inspired Marketing.
P.S.
Joe Vitale and Craig Perrine actually feature a review from Steve Rosenbaum of http://BigBadHomeSale.com in the front of their book. Here’s what Steve has to say:
“The difference between an entrepreneur and a dreamer is action. I love the stories in this book! Seeing how these brilliant minds take their ideas, their dreams, their passions and turn them into successful businesses is what my uncle calls, ‘the very essence!’ Many of the people in this book, including Dr. Joe Vitale, Craig Perrine, and Armand Morin have greatly inspired my success. Their stories are extremely enlightening and will show you what to do with your great ideas, your great dreams, and your great passions. I wish I read Inspired Marketing! twenty years ago, but as I learned from Armand’s chapter, the time must not have been right!”
—Steve Rosenbaum, author, Big Bad Home Sale, www.BigBadHomeSale.com
Topics: Big Bad Home Sale Publicity, Creative Real Estate, Guests, Internet Marketing Secrets | Give Your Two Cents »
By Steve Rosenbaum | March 3, 2008
We often say “Sell the Lifestyle, not the house,” at the Big Bad Home Sale. What does that mean?
Jim Chronin just nailed it! His excellent post at the Real Estate Tomato is right on shows you exactly how you can make your home stand out from all others on the market. This is great stuff and right at the core of the Big, Bad Home Sale. Think about how Jim’s ideas can make your home sell faster. The Big Bad Home Sale book and member section show you step by step how to do exactly what he is talking about.
Topics: Blogging, Creative Real Estate, Home Selling Tips, Internet Marketing Secrets | Give Your Two Cents »
By Steve Rosenbaum | February 26, 2008
WOW! You won’t believe the call I had tonight. A man called me
because his home has been on the market for 4 months. He has had
only 3 showings.
Get this… He lowered his price $150,000.
That’s right ONE HUNDRED AND FIFTY THOUSAND DOLLARS.
Guess what happened…
Read the rest of this entry »
Topics: Creative Real Estate, Home Selling Tips, Internet Marketing Secrets | Give Your Two Cents »
By Steve Rosenbaum | January 11, 2008
To those of you who joined us last night, thank you for making this the
Teleseminar such a huge success. Your emails and feedback this morning
have been outstanding. Sherri and I are ecstatic to be stirring up so much
creativity, passion and hope where there had previously been only pain.
If you couldn’t make it last night, we’ve got you covered! We just posted
the replay at http://bigbadsales.com/prod/webcast_080117/getitnow/webcast_080117_xiosoft.htm.
The objective of our home sale teleseminar was to outline all the steps you
need to take to sell your home fast. I’m sure you will agree; we gave you
that and a whole lot more.
Whether you are selling your home by owner (”fsbo”), a realtor, or a real estate investor, listen to “Proven Marketing Secrets to Sell Your Home Fast.”
Let’s Sell You Home Fast,
Steve Rosenbaum
http://BigBadHomeSale.com
P.S. We will be having a brand new FREE teleseminar next week with a brand new guest. Be on the lookout for our announcement soon!
Topics: Creative Real Estate, Home Selling Tips, Internet Marketing Secrets | Give Your Two Cents »
By Steve Rosenbaum | December 20, 2007
It’s quite a thrill to have a newspaper of the stature of The Wall Street Journal pick up on our success! Please read the WSJ blog post about the Big Bad Home Sale creative real estate sales techniques and comment on the WSJ site!
Topics: Big Bad Home Sale Publicity, Creative Real Estate, Home Selling Tips, In The News, Internet Marketing Secrets | Give Your Two Cents »
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